李开复揭秘拿不到投资的五大原因

　　Poor communication– You need to communicate succinctly.Start with the one sentence that describes your company.Be prepared to succinctly talk about: How large is the market?Who are the competitors?How are you differentiated?What makes your team special?

　　错误一：冷不防地给投资人发邮件，而不是通过熟人介绍。

　　在你第一次去见投资人之前，你需要做好深入细致的调查。投资人的背景是什么？他都投资过哪些公司？你想要给投资人展现的基本要素是什么？

　　错误五：第一次会面就与投资人争论。

　　错误四：把太多时间花在市场上而不是产品和团队上。

　　不要把太多的时间花在市场情况和潜在机会上。风险投资人比你更了解这些。即使他们不甚了解，通过简单的描述后，他们也能自己拿定主意。把你的时间花在你的产品和团队上，这些才是投资人不清楚的地方。

　　Cold call instead of trusted introduction– A common belief among VCs is that “if a CEO isn’t resourceful enough to find someone I know to recommend him to me, then he isn’t going to make a very good CEO。

　　错误二：不准备就去见投资人。

　　风险投资人中有这样一个共识，“如果创业者连‘找一个熟人把他自己介绍给我’这样的资源都没有的话，那么这个创业者也不会成为一个好的CEO。”不要盲目地给风险投资人发邮件。

　　你需要简洁清楚地表达。开场白可以用一句话来描述你的公司。简洁清晰地准备好以下问题：你的市场有多大？谁是你的竞争对手？你的与众不同之处在哪里？你的团队有哪些特别的地方？

　　Argue in the first meeting– You are not going to convince a VC that she was wrong about something in a first meeting.Of course, also avoid being a push-over and agree with everything the VC says.If you get stuck on a point, move on to another point.Focus on the positives of your company。

　　Too much time on market and not enough time on product and team-- Don’t spend too much time on market overview or opportunity.The VC probably knows that better than you, and even if he doesn't, he would probably make up his mind after just a short description.Save your time for your product and your team, which he doesn't know。

　　错误三：沟通不畅。

　　You are an entrepreneur who wants to find and win over a venture capitalist (VC) or an angel to give your idea a financial boost.Yet many entrepreneurs make basic mistakes in that first meeting.Here are five mistakes to avoid:你是一个创业者，你想找到一个风险投资人，并赢得他们的投资；或者你希望能有一个天使投资人来为你的好点子买单。不过，许多创业者在与投资人的第一次会面中就会犯下一些基本错误。以下五点你应该去避免犯错：

　　在与投资人的第一次会面上，你不是要去说服投资人，告诉她她哪里错了。当然，也不要当应声虫，认为投资人说什么都是对的。如果你们产生了意见分歧，那就讨论下一个话题。把注意力集中在公司的积极面上。(本文英文原文来源于李开复LinkedIn博文)

　　Went to VC without preparation – You should study the VC meticulously before the first meeting.What's his background?What other companies has he funded?What are the common elements that you might try to demonstrate and leave a positive impression?

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