关于移动学习的十点建议

Maybe we can call 2012 the Year of Consideration. As Float met with many different companies and organizations, we found that almost everyone was still in that consideration stage, trying to figure out how mobile learning fits into their culture and how it can become an integral part of their learning program. It’s a good starting place; careful and strategic thought is important for any substantive initiative.
也许我们可以把2012年称为“考虑中”的一年。Float接触过许多不同的公司和组织，我们发现，几乎每个公司对移动学习都还处在考虑阶段，试图找出移动学习到底该如何融入他们的文化和他们的学习计划中，并使其成为不可分割的一部分。这是一个很好的开端，细致和战略性的思想对于任何实质性的进展都是非常重要的。
So if 2012 was the Year of Consideration, what will 2013 become for you and your organization? Well, you don’t want it to be the Year of Hesitation, Procrastination, Obfuscation, Consternation or Aggravation. It’s time for action, don’t you think? You most likely have seen the great potential and possibilities for mobile and there should be no reservations that you can integrate it into your learning platform.
　那么，如果2012是考虑中的一年，对你和你的组织来说，2013年会是怎样的一年呢？当然，你肯定不希望它是犹豫，拖延，困惑，惊愕甚至恶化的一年，对吧？是采取行动的时候了！你肯定看到了移动的巨大潜力和可行性，这还远远不够，你应该毫无保留的将它纳入到你的学习平台中。
　

Since it’s the beginning of the year, let’s take a look at some 2013 resolutions you can adopt so that this year mobile learning becomes more than a wish and turn into a reality.

Try adding these to your resolutions so you can become more of an active mobile learning professional:

I will read a book specifically about mobile learning. There are many books coming out that have great mLearning information, guidance and strategy. You will see us write about them here on the Float blog, you’ll notice several excerpts in the free Float Mobile Learning Primer for iOS and Android, and you can always start with our own Chad Udell’s book, Learning Everywhere. Or maybe if design is your focus, you can download Tapworthy: Designing Great iPhone Apps by Josh Clark. Yes, the focus is iOS but you will learn a lot about mobile design for all platforms in this book.

既然现在正值年初，那么让我们来看一看你在2013年可以采纳哪些决议来使你的移动学习由想法变成现实。

　　尝试采纳以下建议，这些使你成为活跃的移动学习专家：

　　1、读一本专门讲移动学习的书。很多书上面都会有大量的关于移动学习的信息，指导方法以及策略。你会发现我们在Float 博客上提到这些内容，在Float上的苹果操作系统、安卓免费移动学习专区你也会发现一些摘录，而且你可以随时把Chad Udell的《学习无处不在》拿来读。或者，如果你关注的焦点是设计，那么你可以下载Tapworthy—由Josh Clark设计的伟大的苹果手机应用程序。是的，重点是苹果操作系统，但是在这本书中，你会学到很多关于其它移动平台设计的东西。

2、I will download a book about mobile learning. This is not a duplicate of the first resolution. This is more about the action than the deliverable. You need to get active on the mobile platform. You might enjoy reading a physical print version of a book better, but get this book for your Kindle or Galaxy or iPad and read it on a mobile device. It’s something you will expect your learners to do and you should feel comfortable doing it, too.
2、下载一本关于移动学习的书。这和第一条并不重复。这项决议关注的更多的是实际行动。你需要积极使用移动设备。你可能会更喜欢读印刷版的书本，但是你要在你的移动设备如Kindle或Galaxy或iPad上下载并且阅读这本书。这是你期望学习者做的事情，你这样做也应该感觉很舒服。
3、I will make a comment on a mobile learning blog. Join the conversation about mLearning. Our friend and colleague Gary Woodill has a great site and also links to many other mLearning blogs. The point here is to become active in the discussion about mobile learning in the workplace. Share your opinion. Ask questions. Be a contributor. You’ll be surprised how much you learn.
3、评论移动学习的博客，加入关于移动学习的谈话。我们的朋友兼同事Gary Woodill有一个伟大的网站，并链接到其他许多的移动学习博客。重要的是在讨论移动学习时要活跃：与他人分享你的观点，多提问题，做一个贡献者。你会惊奇地发现你到底学到了多少。
4、I will become active in social media. A major component of mobile learning is social media. Of course, there are the big dogs on the porch like Facebook, Twitter and LinkedIn. These are great spots to engage in mLearning discussions. You can also find many interesting links to articles and blog posts that are shared by your connections. Beyond these well-known social media giants, there are other opportunities to become active in mLearning communities including networks such as Yammer, or perhaps you could try Tappestry, the first social network for learning. The point is there are lots of places you can connect with like-minded learning professionals who are tackling mobile learning just like you are.
4、在社交媒体间活跃。社会媒体是移动学习的一个重要组成部分。当然，有这一方面大家，如Facebook，Twitter和LinkedIn。这些媒体是切入移动学习讨论的一个很好的点。通过你网友分享的链接你还可以找到许多有趣的文章和博客帖子。除了这些知名的社交媒体巨头，还有很多其他的在移动学习社区活跃的机会，包括网络，如Yammer，或者你可以尝试Tappestry，它是第一个为学习而开发的社交网站，重要的是在这里你可以接触到跟你一样致力于解决移动学习问题专家。
5、I will attend a conference that has mobile learning information. There are some tremendous conferences and expos put on by great organizations such as the ASTD, the eLearning Guild and Training Magazine to name a few. Each of these groups stage several conferences a year that include mobile learning tracks and content. In fact, mLearnCon, which is staged by the eLearning Guild in the summer, is nothing but mLearning! If your budget can’t handle a national conference, there may be a local ASTD chapter near you. Additionally, you will find these same groups offer many virtual seminars, workshops and presentations. These conferences provide not only valuable information, but the networking is priceless as you have a concentration of other learning professionals going through the same experiences and quandaries that you are.
5、参加关于移动学习的会议。美国培训与发展协会（ASTD），在线学习行业协会（the eLearning Guild）以及美国培训杂志（Training Magazine）组织了一些重大会议和博览会。这些组织每年都会筹办几个会议讨论移动学习途径和内容。事实上，在线学习行业协会每年夏季举办的移动学习大会全部都是关于移动学习的！如果你由于预算问题不能参与全国性会议，你当地可能会有美国培训与发展协会的分部。此外，你会发现这些组织还会提供许多虚拟研讨会，讨论会和展示。这些会议不仅提供了有价值的信息，并且提供了无价的网络，因为你能通过这个圈子把其他有相同的经历和疑惑的专家集中起来。
That’s a good start to your 2013 mobile learning resolutions. If you undertake all of these, you are definitely going to become more “mobile smart.” In other words, you’ll be ready to speak clearly to your colleagues about the great potential of mobile in your organization. You are going to want to get stakeholders on board and so you need to be able to articulate and even demonstrate what mobile can do. These five resolutions will help you do that.
这篇文章对你2013年移动学习决议会是一个良好的开端。如果你全部采纳了这些建议，你肯定会变得更加“移动智能。”换句话说，你就可以随时向你的同事清楚地描述移动（学习）在你们单位的巨大潜力。你希望在董事会上得到股东的支持，那么你需要能够能言善辩甚至能演示移动学习都能做些什么。这五项决议将帮助你做到这一点。
In fact, if you don’t do these first five, the next five resolutions I share in Part Two are going to be rather difficult. Those will be resolutions that point you toward ways you can actually start implementing mobile learning in your enterprise. And that is your ultimate goal, isn’t it?
这篇文章对你2013年移动学习决议会是一个良好的开端。如果你全部采纳了这些建议，你肯定会变得更加“移动智能。”换句话说，你就可以随时向你的同事清楚地描述移动（学习）在你们单位的巨大潜力。你希望在董事会上得到股东的支持，那么你需要能够能言善辩甚至能演示移动学习都能做些什么。这五项决议将帮助你做到这一点。So, what’s next? How can you start moving forward and making progress towards the goal of implementing an mLearning deliverable in your enterprise? These next five resolutions will allow you to make big steps towards that goal:
那么，接下来你该怎么做？该如何向前迈进，使你的企业朝着实施移动学习这一目标继续前行？接下来这五点建议将让你朝着你的目标迈进一大步：
6、I will assess my current learning curriculum for potential mobile learning content. Review your active eLearning, CBT and ILT, and identify some content that has a high potential to be successful. Maybe it is something as simple as a checklist of best practices or safety standards. It might be some valuable employee onboarding information. Look for that “low-hanging fruit” that resonates with your target audience. You are most likely going to make this first effort relatively simple, so you don’t want to launch something overly complicated.
6、为潜在的移动学习内容评估目前的学习课程。回顾你的在线教学内容，中央商务平台（CBT）以及物流证书（ILT）等,找出一些容易成功转化为移动学习的内容,这些内容可能像最佳做法或安全标准单一样简单。当然也可以是一些有用的员工入职信息。找一些简单易行并且能与你的目标受众产生共鸣的内容。第一次尝试应该相对简单些，所以你不要有推出过于复杂的东西的打算。
7、I will build a mobile learning development team. Who is in your department that is going to help you get to your goal? You are going to need some specific roles and responsibilities such as instructional designer, developer, IT, quality control/testing and project manager. You are going to want someone who is going to “champion” the effort and evangelize it within the organization. Which of these roles are you going to take on? Build a team of people who see the power and potential of mLearning so you are all working with passion toward the common goal.
7、成立一个移动学习开发团队。你部门中谁将帮你达成目标？你需要有一些特定人员负责特定内容，如教学设计人员，开发人员，技术人员，质量监控/测试人员、项目经理。你需要有人来拥护、带领你这个团队努力发展并且在组织内部宣传移动学习。建立一个能看到移动学习的潜力和力量的团队，这样你们就斗志昂扬地朝着共同的目标而努力。
8、I will learn about the different types of mobile delivery. Mobile website? Mobile Web app? Native app? Hybrid? Aaaah! Don’t get frustrated. The delivery that is best for you is going to be driven by different factors and help you make this choice. Delivering to a variety of mobile devices? Probably not a native app. Want to make use of the camera? Native app, probably! It’s good to know what each of these delivery types are capable of and where they fall short. Your IT person is going to want to have a say in this choice so discuss it with them as well. This resolution is a big one as you will most likely need to learn about mobile application management (MAM), mobile device management (MDM), mobile security and BYOD (bring your own device). I know all these acronyms might make you want to BYOB, but you don’t need to become an expert in all of this. Just make sure you understand the principles and advantages and disadvantages of each. Your IT team member can do the heavy lifting in this area.
8、了解不同类型的移动传输方法。移动网站？移动Web应用程序？本机应用程序？混合动力？天呐!这么多东西要学。不要沮丧。不同的因素决定哪种传输方式最适合你。传送到各种移动设备也许不是本机应用程序的工作。要使用摄像头可能用得到本机应用程序！了解每种传输工具的优缺点很有用处。技术人员可能会对这些程序表达一下自己的意见，所以多和他们讨论讨论。这很重要，因为你将很可能需要了解移动应用管理（MAM），移动设备管理（MDM），移动安全和BYOD（携带自己的设备）。我知道这些简写可能会让你想要自备设备，但你并不需要成为在这些方面的专家，你只需要确保能理解每一种方式的运行原理和优缺点就可。你的IT团队能够担起这研究这些设备的重任。
9、I will consider a prototype for a deliverable. Float Mobile Learning is a HUGE proponent of the prototype. We write blog posts about it, magazine articles, give presentations – we talk prototypes to anyone who will listen! Why are we so high on prototypes? For one, there is less risk involved. You are going to make mistakes with your mLearning initiative, especially if it is a first effort within your enterprise. Why not make those missteps on a smaller, more manageable effort? Prototypes also help you keep the Big Three in check: scope, schedule and budget. The smaller deliverable will not cost as much as a full build, and it will have a shorter timeline. Also, it will give you a powerful and engaging deliverable to show your stakeholders and get them on board for the complete project.
9、考虑备份传输内容的原型。Float绝对支持原型备份。我们写博客发帖，杂志报道，做报告来讨论原型备份，我们对所有的看官和听众都谈论原型备份这一问题！为什么我们对原型备份如此重视？原因之一，内容传输会存在风险。你首次进行移动学习肯定会有失误，尤其是如果移动学习首先在企业内部运行。那么为什么不把这些失误控制在一个更小，更易于掌握的范围之内？此外，原型还可以帮助你检查，安排和预算。较小的传输内容开支会比整内容传输要小，所需时间更短，而且在给你的股东们展示这个过程的时候会更有力，更吸引人，也更容易得到他们对整个项目的支持。
10、I will implement mobile learning in my organization for the right reasons. I saved this resolution for last, even though it is the most important one. Any mLearning project you develop must result in your target audience becoming better at what they do. Make them more informed. Make them more productive. Allow them to become more efficient in their job. Smarter. Safer. Faster. Happier. What does success look like for your mobile learning? Make sure you have that clearly defined in a business case, and that you can measure it so you know when you have reached your goal. Don’t let the wrong reasons hijack your mLearning effort. If you hear yourself saying, “We are doing this because mobile learning is cool,” or, “The AVP said he wanted an app!”, be forewarned you might have a negative outcome. Build a strategy that leads to success so that your audience gets excited about learning on a mobile device. You will pave the way for many more mobile learning deliverables.
10、在合适的时间在组织内进行移动学习。虽然这个建议被放到了最后一点，但它是最重要的。你开发任何移动学习项目，直接目的是使目标受众者在他们的领域做的越来越好。让他们了解更多的信息、工作更有效率，让他们更聪明，更安全、速度更快、更快乐。你的移动学习怎样才算成功？请确保你在商业案例中有明确的成功标准并且能获得成功，这样当你达成目标的时候你就知道，你成功了！不要让错误的原因阻碍你的学习。如果你觉得移动学习很流行，或者是领导希望有一个应用程序，这时候你应当注意，你得到的结果很可能不理想。策划一个方案确保观众对在移动设备上学习感兴趣并引领他们走向成功。你将为更多的移动学习传输铺平道路。
If you can hold to these resolutions this year, I can safely say you have a great chance of talking about your successful mLearning at the office Christmas party in December. Did you have any resolutions this year? Maybe some that aren’t on this list? Add them to the comments below or keep me posted during the year. I would love to hear both successes and failures. Lessons learned make us all better.
如果今年你能坚持这些建议，我敢肯定，在今年12月份的公司圣诞晚会上你很有可能会被邀请讲讲移动学习成功的经验。